Evolution of The Breast Pump: Neolithic
Evolution of The Breast Pump: Egyptian
Evolution of The Breast Pump: Outback
Videos completed as first of a series of advertisements, meant to subvert from the current "taboo" or awkwardness associated with advertising or even discussing breast pumping and maternity products. By presenting the faux-historic pumping systems in the extreme, the actual product seems much more common place and users have been less hesitant to share the company's content or recommend the products. During the creation of this campaign, tools were developed to better communicate the brands humorous but honest values. An actual rating metric (EPI Evolution Progress Index) was developed to show the actual research and add a sense of credibility to imagined statistics, as shown in the ads. The sets were created on a school-play level budget, with focus on high quality cameras and production.